Location, Location, Location: Where to Put Your QR Codes to Boost Sales

You've got your menu set, your volunteers are ready, and BlazeBite is fired up. Now comes the most important part: letting your fans know they can skip the line!

Getting people to use mobile ordering is all about meeting them where they are. If they have to go on a scavenger hunt just to find your QR code, they'll probably just stand in the long line out of habit. The secret is putting those codes in "high-traffic" spots where fans are already hanging out and getting hungry.

We Give You a Head Start

When you first sign up with BlazeBite, we don't just give you the tech and wish you luck. We want you to look professional from day one. That's why we provide:

• A 6ft Banner: Perfect for hanging right above the concession window or on the fence.
• Two 18x24 Yard Signs: The "silent salesmen" of your stadium.

These come ready to go with your specific QR codes that drive fans straight to the BlazeBite app or your online ordering site. And remember: if you ever need more signage for a larger event or a second gate, just let us know! We're more than happy to work with our partners to provide whatever is needed to keep the orders rolling in.

The Power of the "Double Play"

If you really want to see your order volume skyrocket, try the "Double Play": Signage plus Announcements. Having a sign is great, but pairing it with a quick shout-out over the PA system increases its effectiveness tremendously. When the announcer says, "Don't miss the next play — order your nachos on BlazeBite now," and the fan looks up to see your 6ft banner, it's a done deal. That audio nudge reminds people to look for the visual cue, making it nearly impossible to miss.

Fresh Signs, Fresh Eyes

Here's a "pro-tip" from the booster clubs that see the most success: change it up! Fans can get "sign blindness" if the same poster stays in the same spot for three months. Try moving your yard signs or posting new flyers between every event, or at least once a month. Putting a sign in a new spot (like moving it from the gate to the student section) catches the eye of people who may have walked past it last week — and it reminds the regulars that mobile ordering is always an option, not just a one-time thing.

The Best Spots to Drive Orders

Think like a fan. Where are they looking when they aren't glued to the scoreboard?

• The Entryway: Catch them the moment they walk in. A yard sign near the ticket booth reminds them they can order a drink before they even find their seat.
• The "Line Ends Here" Spot: Put a sign right where the physical line starts to get long. When a hungry parent sees a 20-minute wait, your QR code looks like a total lifesaver.
• Restroom Exits: It sounds funny, but it's prime real estate. People leaving the restroom are usually thinking about what's next… and that's often a snack.

The Takeaway

Good signage is the bridge between a "quiet" app and a booming concession stand. By placing your signs strategically and refreshing them throughout the season, you're making it easier than ever for your fans to support the team.